aimed at profit
Paid advertisements, advertisements for dental clinics, and the services they provide, have increased in recent times, using some misleading or vague phrases, such as: a lifetime guarantee, matters related to teeth whitening, or the presence of the only doctor in the area providing treatment, in light of this I interviewed « Today »specialists from the doctors to know the truthfulness of the ads and their truth.
»Fraud and earn
The faculty member at the faculty of dentistry at the Qaseem University, who holds a certificate of specialization and a master’s degree in root and nerve root surgery and fellowship from Case Western Reserve University in the United States of America, Dr. Walid Al-Mutairi, that there are many advertisements and misleading advertisements - unfortunately - indicating that some people on the surface seem good for marketing and gaining customers, but in reality it is a kind of fraud and material gain only.
»Absent facts
Al-Mutairi pointed out that such propaganda, when the doctor tells you: “I am the only doctor in the Kingdom who does this kind of treatment or this method,” or when the doctor markets himself as a member of the American Society, in detail, saying: “Such memberships are resonant. While, in fact, the membership of the societies is available to everyone, and any doctor can pay a specified amount, and he becomes a member of the association and does not mean any honor or distinction to the doctor.
" "forever"
Regarding the guarantee, he stated that it is a good thing in principle and title, continuing with his saying: “But unfortunately, as some of my fellow brothers told me, there are clinics that tell the patient about a“ lifetime guarantee, ”but in reality it is only a manipulation of the patient, and when the patient returns They have a request for a guarantee, then they begin to hold him accountable and avoid his service, in addition to telling him that in such cases the guarantee does not include the guarantee, even if the work in the original is faulty and imperfect.
»Offers and discounts
Al-Mutairi concluded by saying: «There are serious errors and problems that I see in the clinic permanently, and one of them is that the former doctor made a dental implant on a normal tooth broken and below the gum level, and I see that it was assumed that the necessary rays were taken and the existence of the previous tooth was checked or not, and I always recommend Knowing the doctor in advance, such as checking the source of his testimony, is he a specialist in the field or not? I also recommend, in conclusion, that the client not be tempted by the propaganda and the speech of the celebrities - with full respect to them - but they are just marketers .. Remember that dental treatments often do not have a return line, meaning that in the case of making a Hollywood smile you cannot after the period of return to your natural teeth »noting that Choosing a good doctor is more important than offers and discounts.
False Term
The American board and fellowship holder denied dental replacement and dental implants, d. Fawaz Al-Qahtani, the presence of something made by humans in this life remains for life, indicating that the term "for life" is basically a false term, excluding dental implants, which he sees as distinguished from others by their long life span, without all the natives and other solutions to replace lost teeth .
»Who is responsible?
The General Dentist Dr. Faisal Khalaf, that many of the dental treatment advertisements were not validated in any way, indicating by saying: There are some things related to teeth whitening for example, and it is clear that they are false before the treatment through the image, as it is not possible in any way to accept this final result, but Common people do not know the correct or required smile, so they do not bear the full responsibility but the doctor and the advertiser have a large part of the responsibility, and that there are no treatments for life, cosmetic fillings have a temporary time as well as formulations, and I also see that it is the patient''s right to know the biography of his doctor The therapist and know the cost of the treatment plan or treatment before starting it, and what treatment options are available.
»Choose the quality
Dr. stressed. Faysal on the importance of choosing the appropriate therapist, because in dentistry there are many specializations, including nerve, therapeutic and cosmetic fillings and children''s teeth. Advising to search for quality of treatment and not for the cheapest or most expensive .. Always choose based on the quality.
